denim destination

For our new campaign 'Denim Destination,' we collaborated with Stefanie Löwenstein, photographer and AI artist. Learn more about her creative process with AI and her thoughts on the future of photography.

Hi Stefanie! What inspired you to start using AI in your work?

I have always enjoyed exploring different tools and combining photography with illustration. When AI came along, I was curious and started experimenting with it. At first, I wasn't satisfied with the results, but as the technology advanced, I began incorporating AI into my work.

Can you describe your creative process when working with AI?

My process always begins with an idea and concept, whether it's my own or an assignment. I start by setting up the lighting, background, and poses just like in traditional photography. Then, I piece everything together and manually adjust the images to bring my vision to life. I’m truly fascinated by how AI has made it easier to achieve high-quality results with fewer resources. In this way, AI serves as a democratizing tool, creating opportunities for artists to express themselves even with a limited budget.

Is there a campaign that you're particularly proud of?

The infamous Pressbyrån campaign was a great experience for me. It gained a lot of public attention and working with such a talented and creative team was a real treat; we had so much fun. It was challenging to perfectly match the cinnamon bun with the model, but the effort paid off. When you have a great team, it’s always reflected in the results.

How do you think AI will continue to influence the future of your field?

Looking back at the past year, we’ve already seen some incredible advancements. If this progress continues, more companies will begin to use AI and discover just how beneficial it can be. When it comes to photography, I think AI will create an even bigger shift than the transition from analog to digital.

Read more about Stefanie: https://www.stefanielowenstein.com/